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2014 Summer Concert Series Vendor Information Coming Soon!


As a Vendor at the Levitt Pavilion Pasadena, you have an excellent opportunity to reach our audience and make them your clients. In 2012, our concerts averaged 1,350 people in attendance each night and over 68,000 people over the course of the summer. Our attendees come from Pasadena, Altadena, the San Gabriel Valley, the Greater Los Angeles area, Long Beach, throughout California, the U.S. and the globe. Our wide geographic reach combined with concerts that feature genres like Children's entertainment (Wednesdays), Jazz, Latin, World, Americana, Rock, and more, provide a diverse range of individual and families to reach with your products.


Up to 3 Merchandise/Service Vendors and 3-4 Food Vendor booths will be at every FREE concert during the season. These numbers are at the discretion of the Levitt Pavilion Pasadena and may change without notice.

* Please do not contact the City of Pasadena directly with any questions you may have about vending at the Levitt Pavilion Pasadena


Program Details

Please click on the tabs below for details about our Vendor Program.

The Levitt Pavilion Pasadena is looking for businesses that would like to do retail or food sales OR simply distribute information at our concerts.

Retail items could include Toys, Clothing/Jewelry/Accessories, Books/Magazines, Electronics, Art, Services (massage, hair, etc.), Furniture/Home Decor, Music or any other family-friendly and approproate items. We also invite vendors to do massage (special licensing by the City of Pasadena required) or other services that our audience may enjoy!

Food Vendors: We are looking for all types of food, especially healthy options, savory, and dessert!

Application and Approval Process

Vendors may apply to our vendor program through our four-step application process.

Step 1: Application

Please call the Levitt Pavilion Pasadena at (626) 683-3230 ext. 105 to request an application.

Step 2: Coordinating Phone Call

If you are selected, the Levitt Pavilion Pasadena staff will contact you to complete the process, including scheduling. Once you have been contacted you will be emailed a Vendor Agreement along with the necessary submission documents and paperwork required for approval by the City of Pasadena.

Step 3: Paperwork Submission

Submit all necessary paperwork, including licenses, license applications, and other required information or documents to the Levitt Pavilion Pasadena. The Levitt Pavilion Pasadena will then submit your paperwork to the City of Pasadena and wait for approval. (Please see the Rules and Regulations section below for more information on required licenses for our vendors).

Paperwork deadlines *NEW*

The City of Pasadena has established permit cycles for vendors working with the Levitt Pavilion Pasadena this summer. Vendors must submit their paperwork by the submission deadline for each cycle.

Submission schedule is as follows:

Due Date

Approved by

Due Date

Approved by

Due Date

Approved by

























*Please ensure your paperwork is filled out correctly. Once you submit, you may not re-submit until the next available submission deadline. We suggest early submission to ensure any mistakes are caught before the deadline.

Step 4: Approval!

Once you are approved, you will be notified of your approval! If you are not approved, you may have the opportunity to re-submit your paperwork by the next submission deadline.

As a partner of the City of Pasadena, we work to ensure that all city regulations and codes are followed so that we can make sure that our events are fun and safe for all of our attendees. Per these requirements, we are required to secure specific information and documents from you or your organization/group for approval from the City of Pasadena. Approval by the city is required before vendors attend our events. * The list below is for information purposes only. We will contact you to secure all of the necessary information.

Licenses/City of Pasadena Documents

You must possess a business license (either annual or temporary) from the City of Pasadena to vend at our events. If you already have a business license in Pasadena, you will submit it to us with the rest of your paperwork. If you do not already have a business license, you will need to fill out the proper paperwork, provided by us, to obtain one. For information on pricing, please see the attached Fee Schedule below.

* If you would like to sell food, there are additional requirements. Please see the list below for further information.

Required Info and Documents

Organization information


  • Name
  • Website
  • Contact Name
  • Email
  • Phone
  • Name of representative from org. attending event
  • Tax ID #
  • State Board of Equalization # (retail)
  • Levitt Vendor Agreement
  • City of Pasadena Special Event/Sponsor Form
  • City of Pasadena Business License
  • (2) Certificates of Insurance (one that additionally insures the Levitt Pavilion Pasadena and one that additionally insures the City of Pasadena)
  • City of Pasadena Fire Supplemental Form
  • City of Pasadena Health Permit
  • (K) Health Permit Special Events

The Levitt Pavilion Pasadena Bandshell is located in Memorial Park, Pasadena- just two blocks north of Colorado Blvd. on Raymond Ave. The park is bordered by Walnut St. to the north, Raymond Ave. to the west, Holly St. to the south, and the Gold Line tracks to the East.

  1. Setup: Vendors MUST COMPLETE set-up up 1.5 hours before show-time.* Vendors are encouraged to show up 2 hours before show time to ensure they are completely set up when the festival starts (1.5 hours before music begins).
  2. Take-down: Booths must be taken down no later than 9:30 p.m. on Wed/Sun and 10:30 p.m. Thurs-Sat.
  • Vendors must enter the park through the Senior Center parking lot (located on Holly St.). Vendors will be greeted by Levitt Pavilion Pasadena staff at the back of the parking lot and walked up to the vending area near the Bandshell to unload their equipment and supplies.
  • Vendors cannot unload from Walnut Ave.
  • **No cars are allowed to drive/be active in the park from 1.5 hours before the concert starts to at least 20 minutes after the concert is over.
Vendors may purchase a reduced-rate parking pass for $4 per vehicle (regular rate: $6) for the Holly St. garage.
Vendors must provide ALL materials, including tables, chairs, booth space/canopy, 1 lamp, and any other needed materials. Booth space is 8 ft. x 10 ft. *If you would like to use a 10 ft. x 10 ft. tent, there is an additional $25 flat fee
Vendors/Exhbitors may sell family-friendly goods and services according to the rules and regulations of the City of Pasadena and according to the allowed activities of their business license.

The Levitt will

You will


“Like” your business’ page on Facebook

Post an announcement that your business will be at the park, including a tag, during the week you will be at the park in our weekly Vendors announcement on Facebook

“Like” the Levitt Pavilion Pasadena Facebook page

Post that you will be vending at the Levitt Pavilion Pasadena at the beginning of the season, *with tag of the Levitt Pavilion Pasadena

Post that you will be vending at the Levitt Pavilion Pasadena on the day that you will be in attendance


Post your business’s logo and hyperlink on the Vendors section of the Levitt Pavilion Pasadena’s Website

Put our logo on your website as a Community Sponsor, including text about the Levitt and a link to our page, if possible.


Include your business in our weekly E-blast the week you will be at the park

Announce in an email blast (if you do them) that you will be at the Levitt Pavilion Pasadena, including the dates you will be in attendance and the artists that are featured that night- once at the beginning of the summer season and once during the week you will be in attendance


(at the park)

Post print literature at our Info Booth throughout the season

Provide you with our print literature for your space(s)

Post Levitt Pavilion Pasadena fliers, schedules, or other information at your location(s)

Provide us with literature/print material for our Info Booth

Please contact Chase Wessel at the Levitt Pavilion Pasadena with any questions regarding permits to vend at the Levitt Pavilion at (626) 6832-3230 ext. 105 or at This e-mail address is being protected from spambots. You need JavaScript enabled to view it



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Venue: Memorial Park, Pasadena (between Walnut and Holly on Raymond Ave.-85 E. Holly Street)

Office: 1499 Huntington Dr. Suite 305 South Pasadena, CA 91030 - (Phone) 626-683-3230 - (Fax) 626-683-3225
The Levitt Pavilion Pasadena is a 501(c)(3) nonprofit corporation. Our tax ID is 81-0591705.

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